Success Stories

We work hard to market and promote Idaho food and beverage products and help Idaho farmers, ranchers and processors connect with distributors and find places to sell their product at retail, as well as educate consumers when and where local products are available.

The following are testimonials from our members about how the Idaho Preferred program has helped them achieve success.


“Idaho Preferred helped me sell wholesale to Grasmick Produce in Boise – 800lbs of apricots and 100lbs of nectarines.”

-Bob Purvis, Purvis Nursery & Orchard

A recent survey found 64% of members report increased sales due to Idaho Preferred Membership, some as much as 20%!

-2017 Membership Survey 

50 Idaho Preferred companies met with Albertsons in November 2017. As a result the new Albertsons store on Broadway in Boise has over 31 Idaho Preferred products. 

The 2017 Retail Roadshow resulted in an increase in sales of fresh Idaho produce by over $2.2 million!

As a result of the Idaho Preferred marketing partnership with SYSCO, 5 new companies are now selling product through SYSCO Idaho. 

“To show you how valuable I believe your work is, when a new farmer asks me questions about getting into farming and food production, I tell them that Idaho Preferred is the best $100 they will ever spend. One of the hardest parts of any start-up and especially part-time start-ups is finding sales channels. This is where Idaho Preferred comes along side the new farmer and opens very important doors. This is very much appreciated, by new members and us IP veterans.” -Mike Zagarella The Toffee Cottage

“Thank you again for the program support in Walmart this past April. Idaho Craft Beer Month has become a very competitive proposition among breweries. Of course the focus on local and the great beers we make is the message consumers want to hear. We had a good lift in Walmart this April, with an increase of almost 70%!” – Darren Payette Brewing