We work hard to market and promote Idaho food and beverage products and help Idaho farmers, ranchers and processors connect with distributors and find places to sell their product at retail, as well as educate consumers when and where local products are available.
The following are testimonials from our members about how the Idaho Preferred program has helped them achieve success.
“Idaho Preferred helped me sell wholesale to Grasmick Produce in Boise – 800lbs of apricots and 100lbs of nectarines.”
-Bob Purvis, Purvis Nursery & Orchard
A recent survey found 64% of members report increased sales due to Idaho Preferred Membership, some as much as 20%!
-2017 Membership Survey
50 Idaho Preferred companies met with Albertsons in November 2017. As a result the new Albertsons store on Broadway in Boise has over 25 Idaho Preferred products.
The 2017 Retail Roadshow resulted in an increase in sales of fresh Idaho produce by over $2.2 million!
As a result of the Idaho Preferred marketing partnership with SYSCO, 5 new companies are now selling product through SYSCO Idaho.