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Holiday Gift Box Marketing Kit 2023

“It’s beginning to look a lot like… IdaHoHoHo Preferred Holiday Gift Box Season!

Now in its fifth year, our beloved Idaho-themed gift box is back, featuring a delightful assortment of ag-artisan food and personal care products sourced from the hardworking hands of Idaho farmers, ranchers, and crafters. The Idaho Preferred Ag-Artisan Holiday Gift Box brings together the very best of Idaho’s agriculture-based food and crafted products, offering a one-of-a-kind agricultural sampler experience.

This year, we’re thrilled to offer two distinct gift box collections, each featuring products that have been grown, raised, or meticulously crafted right here in our Gem State. With the contributions of more than 25 Idaho farmers and food crafters from across the state, these boxes are a true testament to Idaho’s agricultural excellence.

These unique gift boxes will be available by the first week of December, just in time to spread the holiday cheer. This initiative is not-for-profit and is dedicated to supporting our producers and local food economies from the ground up.

THANK YOU for helping to raise awareness of this important and impactful initiative! Your help in spreading the word is invaluable. So, how can you help? Below, you’ll find all the resources you need to assist us in promoting these distinctive Idaho Preferred Holiday Gift Box collections and further spotlight Idaho’s exceptional ag-artisan producers. From press releases to social media templates/ captions, everything is prepared and ready to go.

Let’s make this holiday season a celebration of Idaho’s agricultural abundance together!

Link to Buy:

Press Release

The official press release from the Idaho State Department of Agriculture gives the basic information about this year’s Holiday Gift Box, including a list of all the Idaho-sourced products that are in this year’s gift box. Feel free to use the information to help promote your product for this holiday season. 


One Pager/Flyer

Please distribute this flyer in community areas of your office, or any public corkboard.

Product Information Sheets

All the information you need to know about what is in the 2023 Holiday Gift Boxes is here. Use this information as you need to help promote yourself and other Idaho ag-artisan producers.

If you need any help with anything else, these tips should help you with the necessary information!

Product Information Sheet Download Here.

producer showcase pamphlet

Showcasing the producers who are participating in this years promotional event, this booklet is included in every gift box and provides an easy way for recipients of the gift box to purchase additional products directly from the growers.

See the Producer Showcase Pamphlet Here.

Sample Social Media Captions

Social media is the leading marketing tool for small and large businesses alike. These social media templates provide you with compelling content for Instagram and Facebook in post and story form. Whenever posting about the Idaho Preferred Ag-Artisan Holiday Gift Box, please tag us at @idahopreferred (across all social media platforms) so we can find and re-share it to help your post gain more traction!

Sample Social Media Captions

We have prepared example text for social media captions for you! Use it as is, OR you can change it up a little to fit your company’s content. Additionally, you will find the spreadsheet below contains the social media handles of all the producers who are participating in this year’s Holiday Gift Box promotion. Please tag the producers when it is appropriate!

Social Media Handles for tagging posts.

Social Media Templates and Product Photography

The following graphics have been created for you to use to compliment your own content while helping to promote the Holiday Gift Boxes. Each graphic has been sized for Instagram posts and stories, Facebook posts, and Twitter posts. Click on the images to open and download a high-resolution JPG file. (These graphics can also be used in your email marketing/ newsletter.)

Instagram Posts: Click on each image to open and download a high-resolution file.

Instagram Stories: Click on each image to open and download a high-resolution file.

Instagram and Facebook Reel: Right click to download

Facebook Post: Click on each image to open and download a high-resolution file.

Email Marketing/Newsletters

We are so grateful to have your support in spreading awareness of our annual Ag-Artisan Holiday Gift Box promotion, and we wanted to make it as easy as possible for you to do so. Please use the sample message below in your newsletter and email marketing campaigns throughout November and early December to help raise consumer awareness of the Idaho Preferred Ag-artisan Holiday Gift Box promotion. Feel free to customize and personalize the message where appropriate!


Greetings [Newsletter Subscriber],

Exciting news from our friends over at the Idaho State Department of Agriculture! The Idaho Preferred Ag-artisan Holiday Gift Box is back for it’s fifth year of bringing an abundance of local flavors to your holiday season. It’s the perfect opportunity to support Idaho farmers and simplify your holiday shopping.

Want an easy way to support local Idaho Agriculture while also checking off your holiday gift list? Give your loved ones the Idaho Preferred Ag-Artisan Holiday Gift Box, a unique, Idaho-themed gift that makes an impact, is fun and, of course, spreads the nostalgia of “Idahome” for the holidays! Choose from two gift box sets filled to the brim with some of the finest locally grown and crafted products straight from Idaho!

But hurry, these boxes are in high demand and selling quickly. Don’t miss out – order yours now and help spread the joy of local Idaho Goodness this holiday season and feel good about supporting local Idaho agriculture!

Order here: Link to Buy

Happy Holidays,

[Your Name]