Idaho Preferred® is a program managed by the Idaho State Department of Agriculture to identify and promote Idaho food and agriculture products. Currently over 300 farmers, ranchers, fruit growers, winemakers, bread bakers, specialty foods companies and nurseries are participants in the Idaho Preferred® program. Idaho Preferred® participants have the opportunity to take advantage of:
- Retail promotions
- Foodservice partnerships
- Educational programs
- Consumer Events
- TV and online advertising
- Social Media promotions
- Website listing
- Media opportunities
- Newsletter & Blog features
- In addition to these programs, Idaho Preferred® members have the opportunity to use the Idaho Preferred® logo on their packaging, signs, websites and other promotional materials. Recent market research found that over 40% of consumers statewide recognize the Idaho Preferred® logo. The Idaho Preferred® logo lets your current and potential customers know that your products are “The Pick of the Crop from Idaho.”
If you are a retailer or restaurant that sells or serves Idaho Preferred® products, you too can join Idaho Preferred®. Download an application to see how you can support local food, wine and nursery producers by becoming an Idaho Preferred® participant.
Want to join? Download the Idaho Preferred Program Rules to determine if you qualify for Idaho Preferred membership. Then and follow the link below:
To Read the 2018 Annual Membership Report
The Idaho Preferred® Advisory Board assists in planning and directing the program as well as being spokespersons for the program within various segments of the food/agriculture industry. Together, the Advisory Board members work to develop strategies that will ensure the continued success, positive economic impact, and longevity of the Idaho Preferred® program.
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