Idaho Farmres Market Month Marketing Kit

Your Idaho Preferred Farmers Market Month Marketing Kit: Totes, Buttons & Signs

Idaho Preferred provides farmers markets across the state with tools and resources to help raise awareness about the importance of farmers markets to our state’s overall quality of life. This marketing kit contains 25 sturdy canvas shopping totes, and 100 trendy stickers.

Celebrate Idaho Farmers Market Month in August with our special “I’d Prefer Fresh from Idaho Farmers Markets!” totes. These sturdy canvas bags feature an adorable logo that perfectly captures the essence of local market finds. Designed exclusively for Idaho’s farmers markets, they’re a great way to encourage customers to arrive early and enjoy fresh, local produce.

Market Managers, the first 25 totes are free for you to use in your promotional efforts. You can give them away to early shoppers or purchase additional ones at cost for resale. Contact us for purchase details.

Natural Cotton Canvas Tote Bag     10″ W x 14″ H x 5″ D  

“I’d Prefer Fresh from Idaho Farmers Markets” stickers are a great way to encourage newsletter sign-ups or add a fun touch to vendor sales! Market managers can give them away as incentives for newsletter sign-ups or provide them to vendors as “add-ons” for purchases over a certain amount. These 2.5″ diameter vinyl stickers are perfect for promoting your market. The first 100 stickers are free, with additional quantities available for purchase in our POS catalog. Contact us for purchase details.

Idaho Preferred tabletop signs are intended to show your pride in being part of the local agriculture community as an Idaho Preferred Member. When visitors scan the QR Code on the sign, they’ll be directed to the Idaho Preferred website where they can find information about your business, sourcing local produce, and finding agritourism experiences throughout the state. 10″ x 10″ sign. Free.

Update Your Farmers Market Directory Webpage

First things first, please take a moment to review your farmers market profile directory page. This is a statewide resource for consumers to easily find their community farmers market. Make sure your information is correct and that your vendor list is accurate. Our website receives over two million unique views each year, many of which are from folks looking for their local community farmers market information!

Find your member profile directory page here: https://idahopreferred.com/products/farmers-markets/

Idaho Farmers Market Month Promotional Video

Idaho Preferred will boost the following video on Facebook, Instagram and YouTube to help spread awareness. Be sure to like, comment and share across your social media platforms to increase our overall reach and let people all across our beautiful Gem State know how to find their community farmers markets!

Idaho Farmers Market Month Cheat Sheets, Tips, & Printables:

We’ve put together a Digital Marketing Toolkit with cheat sheets, printables and more to leverage the power of our relationships and help spread the word about Idaho Farmers Market Month! These cheat sheets include loads of ideas for activities, social media scheduling, graphics and captions to help you plan before, during, and after Idaho Farmers Market Month. You’ll also find these printed in your marketing kits. Click on each image to open and read the document.

Social Media Graphics:

Social media is one of the easiest ways to reach your local community! There is power in numbers, and using the graphics shows a unified effort in raising awareness about local food accessibility. Click to download and save to your device.

The graphics below are designed for Market Managers to use as posts on Instagram and/ or Facebook to announce Idaho Farmers Market Month to their customers. You will be able to swap out the images with your own photos to better represent your market while maintaining a unified aesthetic. Click on the images below to access the Canva file, where you can customize the design for your own social media channels.

customizable graphics Sized for posts

customizable graphics Sized for stories

These social media templates are to be used with your own photos to showcase how fabulous your community farmers market is, raise awareness, and forge lasting community connections during Idaho Farmers Market Month and beyond. Share the unique story of your market by highlighting its best features. Whether you have a chef demonstrating how to prepare fresh produce, accept SNAP benefits or Double Up Food Bucks, or offer special promotions, this is your chance to let your shoppers know! Feature your vendors on your social accounts and celebrate what makes your market special. Click on the graphic thumbnails to access the Canva files where you can customize for your own use.

When posting to your social profiles, be sure to use #IdPreferLocal #IdPreferFresh and #ldahoFarmersMarket, and tag us on social media so we can easily reshare your Idaho Farmers Market Month celebration pictures and continue to spread the word.

Instagram –@idahopreferred
Facebook –@idahopreferred
YouTube –@idahopreferred208

Share This Blog Post And Help Your Consumers Know About Farmers Market Month!
We’ve created a blog post directed at consumers to help spread the word about Farmers Market Month!
Encourage consumers to celebrate at your local markets by inserting the link below in your social media posts, stories, newsletters, and other announcements for Farmers Market Month: https://idahopreferred.com/celebrate-idaho-farmers-market-month-how-you-make-a-difference/

Additional Ideas to Celebrate:
Giveaways
Recipe Contests
Photo Contest
What’s In Season “Scavenger Hunt”
Know Your Farmers/ Vendor Shout Outs

Submit Your Events

We love to leverage our social media presence to support our members! Below are examples of how we have leveraged our social media presence to create awareness for special events in the past. Click on each screenshot to see how we can promote your events:

Add your special events to our community calendar here: https://idahopreferred.com/contact-us/