Idaho Horticulture Month Marketing Kit
Idaho Horticulture Month Marketing Kit
Governor Little has proclaimed May as Idaho Horticulture Month! This proclamation recognizes the impact that horticulture has on Idaho’s economy, environment and over all quality of life.
Spring has sprung and consumers in Idaho are eager to get their hands on locally-grown plants. This year, the Idaho Horticulture Marketing Campaign (running April through mid-June) offers a fantastic opportunity to showcase your nursery or greenhouse and grow your business.
Here’s how you can benefit:
Increased brand awareness: Leverage the power of this coordinated marketing effort to reach a wider audience of potential customers looking for local plants.
Enhanced consumer connection: The “Let’s Grow Local, Idaho” campaign tagline positions your business as a trusted source for healthy, thriving, Idaho-grown products.
Easy marketing tools: Idaho Preferred provides complimentary plant tags, basket and tree tags, and in-store signage that can be used year round! Additionally, download the resources in the digital marketing kit to help you promote your business during the coordinated campaign period and beyond.
THE Idaho Preferred Marketing Kit Includes:
Idaho Nursery + Greenhouse Growers Directory and Resources Page: the go-to resource for finding Idaho greenhouse and nursery growers throughout the state! All advertising and social media promotions direct traffic to this page. It features a Producer Map and directory, pinpointing local Idaho growers so consumers can easily identify where they can purchase the nearest plants and garden products that are grown in the Gem State!
Social media graphics and templates: Eye-catching visuals to promote your participation on Facebook, Instagram, and other platforms.
Governor’s Proclamation, Press Release and media talking points: Generate local media coverage for your business.
Additional tips and resources: Promote your events on the Idaho Preferred community calendar; collaborate with us on events and social media promotions; and more ideas for expanding your reach!
Governor’s proclamation & Promotional Video Clip for Idaho horticulture month
Idaho Horticulture Month Promotional Video 2024
https://www.youtube.com/shorts/ycb7PATlgYE
MEDIA AND PRESS:
For press inquiries, contact:
Erica White
Idaho Preferred Program Manager
Office: 208-332-8532
erica.white@isda.idaho.gov
TALKING POINTS:
Did you know Idaho horticulture…
Contributes nearly $1Billion to the state’s economy, with 57% ($987Million) directly from Idaho-grown plants, grass, and other horticulture products.
Enhances Idaho’s air quality and contributes to habitats for Idaho wildlife while also beautifying personal and public property for enjoyment by Idaho residents and visitors.
Idaho Preferred Nursery Directory Resources Page
The Idaho Preferred Horticulture Page and search engine includes horticultural, gardening and planting resources for consumers and horticulture businesses alike. Throughout the promotion, we use both digital and traditional advertising outlets to direct traffic to the Idaho Preferred Nursery Directory and Resources Page, encouraging consumers to use it to find nursery and greenhouse growers who produce Idaho-grown plants that will thrive in our state’s unique soils and climates. They can find garden products, fun events, horticulture resources, and other useful information.
https://idahopreferred.com/products/nursery/
91% of ALL Nursery Category Web Traffic in 2023
occurred during the annual horticulture promotion.
HOW TO USE Your Digital Marketing Kit
To help you and other nursery and greenhouse growers spread the word about the importance of buying and sourcing Idaho-grown plants, trees, flowers, shrubs and sod this growing season, Idaho Preferred has created a marketing kit that includes customizable social media templates and captions. Get your promotions underway and use these resources to help amplify your marketing! It’s easy as 1…2…3.
- Update Your Member Directory Page
- Order Signage and Point of Sale Supplies
- Collaborate With Us!
1) Update Your Idaho Preferred Directory Page
Your Directory Profile is the first introduction consumers have to you when they visit the Idaho Preferred directory pages, and you will want to make sure your profile is updated with visuals and descriptions to help share your story and tell what you do.
Please email any updates to idahopreferred@isda.idaho.gov
Idaho Preferred Nursery Directory & Guide:
Make sure your information is correct in our Idaho Preferred Featured Members Nursery Guide! The Nursery Directory and Guide is a top traffic source on Idaho Preferred website, and we want to make sure that the many Idahoans who are looking for local growers of Idaho-hardy plants, trees, shrubs and sod will have the correct information for their trusted Local Nursery and Greenhouse growers sourcing options.
2) Order Signage and promotional materials for your products and stores Here
Order your complimentary in-store and plant signage. To help shoppers know you sell locally grown greenery order from many options such as feathered flags, yard signs, counter signs, and table toppers. For your plants look at the nursery section to find plant and basket tags, tree wraps, plant stakes, and more!
Check out the signage in from the Promotional Items Catalog and then place your order through the link below. You can also email us at idahopreferred@isda.idaho.gov
ORDER YOUR SIGNAGE AND TAGS HERE!
3) opportunities for social media marketing
Send us your content so we can collaborate on social media with you! If you have short video clips of you and your employees, nursery or greenhouse in action, please share so we can feature your business on social media! You can upload your clips here: Horticulture Month Video Clips
Customizable social media Graphics and Caption Inspiration
We’ve put together customizable social media graphics with general messaging for you to post on your social media channels to help Idahoans and beyond the importance of purchasing locally grown plants if possible. The photo templates are accessible through Canva and you can swap the photo out to one better suited for your particular business. It’s great to let consumers know that they can identify locally grown items by finding the Idaho Preferred logo on products throughout your store.
Social Media Graphics sized for IG/ FB Posts: Use this link to switch out the images on these templates and replace with your own photos or update the text. These graphics are appropriately sized to be posted to LinkedIn and Twitter/ X.
Use our social media graphics and captions to showcase your products, attract customers, and promote your business. Share your own photos and stories too, using the hashtags #livegrowlocalidaho or #idahopreferred .
Social Media Graphics sized for IG/ FB Stories: Use this link to switch out the images on these templates and replace with your own photos or update the text. These graphics are appropriately sized to be posted on Pinterest.
General Social Media Captions
Sharing on social media and in your newsletters is one way to maximize consumer reach in finding locally grown products. Be sure to tag or mention us @idahopreferred so we can help spread the word and re-share your content. We will tag other media groups, appropriate influencers, and industry professionals when we re-share to increase the reach!
Use the following general captions for your own posting schedule, or let the words inspire your own post. The messaging should include #LiveGrowLocal #IdahoPreferred #IdahoAgriculture #letsgrowlocalidaho
EXAMPLE: Transform your backyard into a stunning oasis with our Idaho-grown plants! Our resilient beauties are specially grown in Idaho to withstand our state’s unique climate and soil conditions, ensuring that they not only survive but thrive in your garden all season long. As a local nursery grower, we take pride in bringing you the best quality plants that will make your garden the envy of the neighborhood. Come visit us today and let us help you create your dream garden! #LiveGrowLocal #IdahoPreferred #IdahoAgriculture #letsgrowlocalidaho 🌻🌳🌷
EXAMPLE: Spring into action this May and support Idaho’s thriving Nursery and Greenhouses! Look for the Idaho Preferred logo when you are buying for your lawn and garden needs! You’ll not only get beautiful plants, flowers, shrubs, and trees that are acclimated to thrive in your growing region but support local from the ground up!#LiveGrowLocal #IdahoPreferred #IdahoAgriculture #letsgrowlocalidaho🌼🍅🥬
EXAMPLE: Looking for hardy plants that can survive Idaho’s unique climate and varied soils? Look for the Idaho Preferred logo at your local Nursery, Greenhouse, or Garden Center! Locally grown and propagated plants are acclimated to Idaho’s unique climate and soil conditions, and tend to thrive in Idaho! Local Idaho nursery and greenhouse growers have everything you need to create a beautiful garden and backyard! #LiveGrowLocal #IdahoPreferred #IdahoAgriculture #letsgrowlocalidaho 🌻🌳🌷
EXAMPLE: What grows in Idaho thrives in Idaho! From the mountains to the valleys, from the high desert climates to the majestic alpine zone, the Gem State is a garden paradise. Look for the Idaho Preferred logo and know that when purchase lawn, garden, and landscape products with the logo, your plants will thrive in your own lush garden scape! #LiveGrowLocal #IdahoPreferred #IdahoAgriculture #letsgrowlocalidaho 🌺🌿🌸
Additional Marketing Ideas to Engage Customers this Season
–Giveaways are always a fun way to increase public awareness and engagement.
–Gardening and landscaping contests.
–Photo Contests are easy to run on social media. Make sure they tag you!
–Scavenger hunts, or backyard garden bingo, or hosted home garden tours featuring your products.
–Getting to Know Your Growers/ Garden Experts and social media shout outs.
Submit Your Specialty Events to THE Community Calendar Here:
Add your gardening classes, festivals, and other special events to our community calendar here: https://idahopreferred.com/contact-us/