Welcome to Idaho Preferred

Eating food grown and raised in Idaho means more than just eating fresh, local, quality products, it also means you are supporting local farmers, ranchers and food processors. Idaho Preferred® is a program of the Idaho State Department of Agriculture dedicated to identifying and promoting Idaho food and agriculture products. Fresh fruits, vegetables and meats; fine wines and specialty foods; nursery plants, trees and hay cubes – all of these products make up the wide variety of products represented by the Idaho Preferred® program. To find local products just look for the blue and gold label at your local grocery store, farmers market, restaurant, or retail nursery and enjoy the finest products around – those grown and processed right here in Idaho.

What's New?

Watch for new Idaho Preferred® television commercials set to air in May. Mouthwatering Idaho foods and the sounds of jazz, waltz and pop music combine for memorable ads that will make you want to experience the great foods of Idaho!

Check out the new Idaho Preferred®
television commercials!

Contact Us

Have Questions? Contact us at IdahoPreferred@agri.idaho.gov